Hannah Reed
Case Study 1
Cash Canuck
Logo
I am including this piece of work in my portfolio because I believe it is a very strong logo for a business that was just beginning to get their name out there. It shows that I can be creative for a simple task and work through challenges as the client wanted the typical two C’s. Two C’s is a very common logo therefore a lot of research goes into creating a new logo with C’s that does not copy other ones. It represents what the client wanted as well as maintaining an original feel.
Round 1 Sketches
Clients Ideas
Final Idea
The client immediately picked up on aspects he liked from the logos above and we came up with this.
My Ideas
The client originally wanted a word-mark logo until I suggested an icon logo. They loved my ideas and ran with it. We went step by step firstly starting with designs, secondly colours and lastly fonts.
Colour Choices
The client had their heart set on red and black.