Hannah Reed
Case Study 4
AmbCanada
Logo
This particular piece of work I am going to add really broadcasts my talent because it incorporates an icon that involves three different images as well as being bilingual. This project is only in the beginning stages still and has yet to be complete. It is a big project for a non-profit organization that includes ex-diplomats.
Round 1 Ideas
The client was very clear that they wanted a maple leaf, a bridge and a globe incorporated into the logo.
Round 2 Ideas
From the 13 logos above, the client chose these 4 and asked for specific versions of a few. EX: One shown with stem and one without a stem.
Colour Ideas
The client originally wanted a four colour logo but soon realized that was too overwhelming looking. They wanted green, red and blue incorporated but are leaning towards just red, black and white.